Solutions aren’t found in the answers…
…but in the questions!
So, what question is your church asking?
Go back to part one of this series. Coke-a-Cola was asking the question, “What is our percentage of the soft drink business? Competition was fierce. As their profits were shrinking they continued to battle Pepsi and a growing market of other inexpensive soft drink companies. Then the question was changed. Their new CEO, Roberto C. Goizueta simply looked beyond what had been and changed the question to “What is our market share of the total amount of fluid the average person drinks per day?” The new direction – increase that market share!
Churches across North America are doing what Coke and Pepsi were doing – trying to increase their “market share” of the same group of people. If you observe the typical church (this includes the more traditional as well as the new “contemporary” church) its primary focus is designed around trying to attract people who might be interested to the Sunday morning service or some other program at “the church.” The problem with this is people not connected to any church (approximately 60 – 70% of the population) aren’t looking for a church to go to. To them the church has become irrelevant. In fact, the fastest growing segment of population when it comes to religion is those people where religion isn’t even a “blip” on their radar. (i.e. Just look at the growing number of non-religious weddings and funerals!) *
So, what question does your church need to ask? What change would that require of your church? How might that change your community and the world?
* See the “American Religious Identification Survey 2008.”
For the past thirty-nine years Wayne has served the Church in local churches ranging in size from 50 to 4,500, in two denominational roles as well with an international missions organization. Through these varied experiences God has developed in him a deep passion for His Church and the leaders that lead her.
Wayne’s calling is see the re-missionalization of the Church in North America! MORE>>